I think we've all kind of been in a foggy David Bowie trance or daze for the past few days. On his birthday, just a couple of days before he passed away, he was on my mind. It's always heartbreaking to lose one of your heroes (especially ones from childhood), yet it's good to remember them not just for their most popular moments, but those hidden moments and works very few people seem to mention. The Lodger album from 1979 is one of those rarely mentioned but progressive and experimental works. For the album, Bowie assembled the best of the best in terms of musicians: Roy Ayers' drummer Dennis Davis, post-Zappa/pre-Talking Heads Adrian Belew on guitar, Brian Eno and bassist George Murray, to name a few. The song "African Night Flight" is a really cool experimental composition with sound effects and an inventive phrasing style; "Move On" sounds like it could be used for a contemporary Western movie; "Yassassin" is a Turkish-inspired reggae-rock song that was similar to what The Police achieved with their reggae-rock fusion, but also very different and ahead of its time. The Lodger commercial is my favorite Bowie commercial because I think it captures his personality and public persona. He's throwing things, experimenting with DJ culture, using red spray paint to make graffiti, and walking through the streets with a diverse group of people. There are also references to his evolving glam aesthetic. And the advert's slogan "I am a Dj, I am what I play" is a line from "DJ." For me, this is Bowie in one of his coolest moments. And if you look closely enough at the end, there is a mention of Disc-O-Mat records and Two Guys stores.